When simplifying the process of how users search for financial products, it can be divided into three stages: 'Visit', 'Explore', and 'Purchase' or 'Contract'. Among these, we decided to focus on improving the 'Explore' stage, as it is the most critical step in finding financial products and the one we can fully control. The 'Visit' stage involves additional considerations, such as business strategies and marketing efforts. We determined that focusing solely on increasing traffic without strengthening the core service could lead to disappointed users and higher churn rates. Similarly, the 'Purchase' or 'Contract' stage often involves users transitioning to another service, where conversion depends on factors outside of our control. For these reasons, we chose to concentrate our efforts on enhancing the 'Search' stage, ensuring users can find the financial products they need efficiently and effectively.

User interviews revealed that many users found it challenging to determine where to start navigating when they accessed FINDA. To address this, we curated the most popular categories—loans, investments, and cards—and placed them as curated buttons at the top of the home screen. This design allows users to intuitively select their desired category and quickly navigate to the relevant section without having to go through the GNB.

We discovered that users often feel overwhelmed and drop off when navigating through numerous financial products. To address this, we focused on keyword search, filter, and sorting features to ensure users can easily and intuitively find the information they need when entering each category.

In designing the detailed information pages for financial products, we focused on two key elements. First, user reviews are a reliable and objective source of information, serving as a critical factor in product selection. Accordingly, we provided reviews related to each product to create a more trustworthy environment for users. Second, recognizing that complex technical terms and numerical data can make it difficult for users to understand, we developed easy-to-read and detailed blog content to offer helpful insights about the products. This approach aims to help users better understand financial products and make informed decisions.

For insurance products, we partnered with the algorithm-driven insurtech service MyRealPlan to provide essential information and implement a personalized recommendation service for honest and accurate insurance suggestions. Additionally, to help users consider key factors when selecting financial products, we introduced calculator features tailored to various scenarios. These calculators allow users to easily estimate financial scenarios such as loan repayments, property prices, monthly rent, and lease deposits.

We developed a theme-based credit card curation service to help users easily and intuitively find the credit card that best suits their needs from the countless options available. Themes are organized around keywords such as #FINDA Click Top 10 Cards and #BEST, allowing users to select a desired theme and receive ranked recommendations from 1st to 10th place tailored to that theme.

Users often felt overwhelmed when trying to choose from numerous loan options recommended online, leading many to abandon the process entirely. Additionally, rumors that credit score inquiries could negatively impact their scores caused users to adopt a defensive attitude toward online loans. To address these issues, we introduced a chatbot designed to provide a conversational experience akin to speaking with a personal advisor, offering psychological reassurance to users. The chatbot simplifies decision-making by narrowing down and recommending only the most suitable loan options. Furthermore, users can set their credit score range, allowing the system to provide tailored loan recommendations without requiring a formal credit inquiry, ensuring an efficient and worry-free experience.